by Beanstalk Digital | Jan 22, 2025 | Blog
No, Google does not penalise AI-generated content simply because it’s created by AI. Instead, Google evaluates content based on quality, relevance, and how well it meets user needs. Here’s what you need to know: Focus on Quality: Google uses its E-E-A-T framework...
by Beanstalk Digital | Jan 17, 2025 | Blog
Complete Your Profile: Add accurate business details, select the right category, and write a clear description. Use Photos and Reviews: Upload high-quality images and manage customer reviews to build trust. Track Performance: Use GMB Insights to monitor search...
by Beanstalk Digital | Jan 9, 2025 | Blog
Want to get better results from your PPC campaigns? Adjusting budgets in real-time can help. By monitoring performance, using automation, and staying aware of market trends, you can optimise your ad spend and focus resources where they matter most. Here’s what...
by Beanstalk Digital | Dec 20, 2024 | Blog
Set Clear Goals and Know Your Audience: Define SMART goals tied to business objectives and create detailed buyer personas using tools like Google Analytics and CRM data. Research and Plan: Analyse competitors, perform keyword research, and build a content calendar to...
by Beanstalk Digital | Dec 17, 2024 | Blog
In digital marketing, ROI (Return on Investment) shows how much profit your campaigns generate compared to their costs. To measure it effectively: Formula: ROI = (Net Profit ÷ Total Marketing Costs) × 100 Key Metrics: Track costs (like Cost Per Lead or Cost Per...
by Beanstalk Digital | Dec 4, 2024 | Blog
Want more local customers for your Irish retail business? Start with Local SEO. Local SEO helps your business appear in local searches, attract nearby shoppers, and boost foot traffic. This guide covers everything you need, from optimising your Google Business Profile...