by Beanstalk Digital | Oct 15, 2025 | Blog
Want to understand how users interact with your brand across devices? Google Analytics 4 (GA4) offers tools to track user activity on phones, desktops, and tablets, giving you a complete view of customer behavior. Here’s what GA4 cross-device tracking does and why it...
by Beanstalk Digital | Aug 12, 2025 | Blog
A/B testing is one of the most effective ways to improve the performance of your pay-per-click (PPC) campaigns. By comparing two or more ad variations, you can identify what works best for your audience. This data-driven approach helps you optimise key metrics like...
by Beanstalk Digital | Jul 4, 2025 | Blog
Geo-targeting in Google Ads helps you show ads to users in specific locations, improving ad relevance, cutting costs, and driving local traffic. Here’s a quick summary of what you’ll learn: What is Geo-Targeting? Target users by physical location or...
by Beanstalk Digital | Jun 27, 2025 | Blog
Website speed isn’t just a technical detail – it directly affects your revenue, user engagement, and brand perception. Here’s why it matters: A 1-second delay can reduce conversions by 7% and increase bounce rates by 90%. Nearly 47% of users expect...
by Beanstalk Digital | Jun 11, 2025 | Blog
Seasonal PPC budgeting helps you align ad spend with consumer behavior during key periods like holidays, seasonal trends, or peak shopping times. By adjusting budgets, bids, and ad creative, you can maximise returns when demand is highest. Here’s a quick breakdown:...
by Beanstalk Digital | May 24, 2025 | Blog
Customer Lifetime Value (CLV): Tracks the total revenue a customer brings over their lifetime, helping identify high-value channels. Channel-Specific Conversion Rates: Measures how well each channel drives actions like purchases or sign-ups. Cost Per Acquisition...