by Beanstalk Digital | Dec 20, 2024 | Blog
Set Clear Goals and Know Your Audience: Define SMART goals tied to business objectives and create detailed buyer personas using tools like Google Analytics and CRM data. Research and Plan: Analyse competitors, perform keyword research, and build a content calendar to...
by Beanstalk Digital | Dec 17, 2024 | Blog
In digital marketing, ROI (Return on Investment) shows how much profit your campaigns generate compared to their costs. To measure it effectively: Formula: ROI = (Net Profit ÷ Total Marketing Costs) × 100 Key Metrics: Track costs (like Cost Per Lead or Cost Per...
by Beanstalk Digital | Dec 4, 2024 | Blog
Want more local customers for your Irish retail business? Start with Local SEO. Local SEO helps your business appear in local searches, attract nearby shoppers, and boost foot traffic. This guide covers everything you need, from optimising your Google Business Profile...
by Beanstalk Digital | Nov 18, 2024 | Blog
Manufacturers face unique hurdles in digital marketing. Here’s a quick rundown of the top 7 challenges and how to tackle them: Old Technology: Outdated systems hinder digital efforts Slow Websites: Poor user experience drives away potential customers Lead...
by Beanstalk Digital | Nov 13, 2024 | Blog
Choosing between PPC and SEO? Here’s what you need to know: PPC (Pay-Per-Click): Fast results, immediate visibility, but ongoing costs SEO (Search Engine Optimisation): Long-term growth, free organic traffic, but takes time Which to choose? It depends on your:...