PPC Case Studies

A leading company in a manufacturing industry niche in Northern Ireland approached us with the objective of improving their Google Ads performance. Their primary goals were to improve the click-through-rate, improve conversion rates and reduce the cost per conversion.

Over a period of several months, we implemented a series of strategic optimisation actions that resulted in significant positive outcomes.

The implemented strategies led to remarkable improvements:

• The total number of clicks increased by 1.83k.
• We achieved an additional 236 conversions, increasing them by 10%.
• The cost per conversion dropped by £1.82.
•  The total cost of the campaign was reduced by £2.97k.