How To Analyse User Behavior for Better Engagement

How To Analyse User Behavior for Better Engagement

Want to boost user engagement and conversions? Start by understanding how users interact with your website or app. User behavior analysis helps you identify what works and what doesn’t by tracking metrics like navigation paths, click patterns, and exit rates. These...
Google Demand Gen Ads Guide

Google Demand Gen Ads Guide

Google Demand Gen Ads combine advanced AI with visually-focused platforms like YouTube, Discover, and Gmail to create highly targeted, engaging ads. These ads are ideal for businesses aiming to boost conversions and lower costs while reaching specific audience...
Does Google Penalise AI Content

Does Google Penalise AI Content

No, Google does not penalise AI-generated content simply because it’s created by AI. Instead, Google evaluates content based on quality, relevance, and how well it meets user needs. Here’s what you need to know: Focus on Quality: Google uses its E-E-A-T framework...
How to Adjust PPC Budgets in Real Time

How to Adjust PPC Budgets in Real Time

Want to get better results from your PPC campaigns? Adjusting budgets in real-time can help. By monitoring performance, using automation, and staying aware of market trends, you can optimise your ad spend and focus resources where they matter most. Here’s what...