by Beanstalk Digital | Jun 11, 2025 | Blog
Seasonal PPC budgeting helps you align ad spend with consumer behavior during key periods like holidays, seasonal trends, or peak shopping times. By adjusting budgets, bids, and ad creative, you can maximise returns when demand is highest. Here’s a quick breakdown:...
by Beanstalk Digital | May 24, 2025 | Blog
Customer Lifetime Value (CLV): Tracks the total revenue a customer brings over their lifetime, helping identify high-value channels. Channel-Specific Conversion Rates: Measures how well each channel drives actions like purchases or sign-ups. Cost Per Acquisition...
by Beanstalk Digital | May 15, 2025 | Blog
Geotargeting helps you reach people where they are – literally. With 50% of searches showing local intent and 88% of local searches leading to action within 24 hours, it’s clear that location-based marketing works. Here are 9 actionable tips to make your local...
by Beanstalk Digital | Apr 16, 2025 | Blog
PPC (Pay-Per-Click) advertising is a game-changer for manufacturing companies. It helps businesses target niche audiences, manage budgets efficiently, and track performance in real time. Here’s what you need to know: Why PPC Matters: Manufacturers often face...
by Beanstalk Digital | Apr 8, 2025 | Blog
Struggling to choose between Facebook and Instagram Ads? Here’s a quick breakdown to help you decide: Facebook Ads: Best for detailed targeting, lead generation, and promoting complex products. Works well for B2B, local businesses, and reaching a broad audience....