by Beanstalk Digital | Nov 6, 2025 | Blog
Want more visibility for your brand? Start by focusing on top-of-funnel (TOFU) metrics. These metrics help you measure how well your PPC campaigns are reaching new audiences and sparking interest. Unlike conversion-focused metrics, TOFU metrics prioritise awareness...
by Beanstalk Digital | Oct 15, 2025 | Blog
Want to understand how users interact with your brand across devices? Google Analytics 4 (GA4) offers tools to track user activity on phones, desktops, and tablets, giving you a complete view of customer behavior. Here’s what GA4 cross-device tracking does and why it...
by Beanstalk Digital | Aug 12, 2025 | Blog
A/B testing is one of the most effective ways to improve the performance of your pay-per-click (PPC) campaigns. By comparing two or more ad variations, you can identify what works best for your audience. This data-driven approach helps you optimise key metrics like...
by Beanstalk Digital | Jul 4, 2025 | Blog
Geo-targeting in Google Ads helps you show ads to users in specific locations, improving ad relevance, cutting costs, and driving local traffic. Here’s a quick summary of what you’ll learn: What is Geo-Targeting? Target users by physical location or...
by Beanstalk Digital | Jun 27, 2025 | Blog
Website speed isn’t just a technical detail – it directly affects your revenue, user engagement, and brand perception. Here’s why it matters: A 1-second delay can reduce conversions by 7% and increase bounce rates by 90%. Nearly 47% of users expect...