The Med Writers Website Development Success Story
About The Med Writers
The Med Writers specialises in delivering high-quality, tailored content for agencies and businesses across a variety of industries. Known for their commitment to precision and SEO-friendly content, the company has built a strong reputation through client referrals and repeat business. Recognising the need to expand their reach and streamline their operations, they turned to Beanstalk Digital to create a website that would showcase their expertise, drive new leads, and support their growing team with improved operational functionality.
Client Goals
The Med Writers approached us with a clear set of goals:
- Establish a professional online presence that effectively communicates their value and range of services.
- Simplify navigation for potential clients to explore their offerings.
- Develop tools to streamline operations, including job posting and lead management systems.
- Drive efficiency through third-party integrations and automation, freeing up time for their team to focus on delivering quality content.
They needed a website that could elevate their brand and integrate seamlessly with their operational processes.
What We Delivered
Intuitive Design with Custom Content Types
To ensure an easy and engaging user experience, we designed a clean, streamlined layout that highlights The Med Writers’ diverse services. Custom content types were implemented to organise their specialised offerings, making it effortless for visitors to find and understand the full range of writing and editing solutions available.
Dynamic Form Development for Recruitment Efficiency
Managing a high volume of job postings and applications across platforms such as LinkedIn, Facebook, Indeed, and ZipRecruiter required a robust solution. We created custom forms with dynamic fields, automated calculations, and conditional logic to simplify these processes. These forms streamline job postings and capture detailed applicant information and automatically sync it with their CRM, ensuring efficient communication and data management.
Pipedrive CRM Integration for Lead Management
To optimise client interactions, we integrated Pipedrive CRM via API, automating the capture of form submissions and enquiries. This allows The Med Writers to manage leads efficiently, track interactions, and maintain a clear overview of client relationships, ensuring no opportunity is missed.
Third-Party API Integrations to Boost Productivity
We improved The Med Writers’ internal workflows by identifying operational bottlenecks and implementing third-party API integrations. These integrations automated repetitive tasks, allowing the team to focus on strategic priorities and delivering top-tier service to their clients.
What We Delivered
Intuitive Design with Custom Content Types
To ensure an easy and engaging user experience, we designed a clean, streamlined layout that highlights The Med Writers’ diverse services. Custom content types were implemented to organise their specialised offerings, making it effortless for visitors to find and understand the full range of writing and editing solutions available.
Dynamic Form Development for Recruitment Efficiency
Managing a high volume of job postings and applications across platforms such as LinkedIn, Facebook, Indeed, and ZipRecruiter required a robust solution. We created custom forms with dynamic fields, automated calculations, and conditional logic to simplify these processes. These forms streamline job postings and capture detailed applicant information and automatically sync it with their CRM, ensuring efficient communication and data management.
Pipedrive CRM Integration for Lead Management
To optimise client interactions, we integrated Pipedrive CRM via API, automating the capture of form submissions and enquiries. This allows The Med Writers to manage leads efficiently, track interactions, and maintain a clear overview of client relationships, ensuring no opportunity is missed.
Third-Party API Integrations to Boost Productivity
We improved The Med Writers’ internal workflows by identifying operational bottlenecks and implementing third-party API integrations. These integrations automated repetitive tasks, allowing the team to focus on strategic priorities and delivering top-tier service to their clients.
Results
The new website reflects The Med Writers’ professional image and significantly improves their operations. Key outcomes include:
- A user-friendly platform that showcases their expertise and attracts high-quality leads.
- Streamlined job postings and application processes, saving time and improving candidate communication.
- Seamless CRM integration for better lead tracking and relationship management.
- Operational efficiencies through automation, allowing the team to focus on growth and client satisfaction.
- The new website led to a 364% revenue growth, a 317% increase in the number of leads, a 370% improvement in the conversion rate, and a 3m 14s average time on the website.
The Med Writers are now better positioned to scale their business, connect with new clients, and continue delivering exceptional content. Their team expressed high praise for the Beanstalk Digital approach, appreciating both the technical expertise and strategic vision delivered throughout the project.
Working with Beanstalk Digital has been an absolute game-changer for our business. They took the time to truly understand our goals and delivered a website that showcases our services and streamlines our operations. The custom forms, CRM integration, and automation have saved us countless hours, allowing us to focus on what we do best – creating quality content. We couldn’t be happier with the results!