PPC Advertising Ireland
Adapting to the dynamic digital landscape is crucial in today’s competitive market. As platforms evolve and audience behaviors shift, our team stays at the forefront of PPC trends and innovations. Leveraging advanced analytics and A/B testing, we refine campaigns continuously, ensuring constant growth and great PPC ROI in a vibrant digital marketplace.
The digital pulse of Irish businesses beats rapidly, with businesses competing for attention in a bustling online arena. As businesses seek to carve out their niche, the power of Pay-Per-Click (PPC) advertising becomes paramount. We harness the dual forces of Google Ads and Microsoft Ads to craft tailored campaigns that position your brand precisely where it needs to be, capturing the attention and imagination of your audience.
PPC is not just about bids and clicks; it’s about creating meaningful encounters in the digital world. We dive deep into the intricacies of your target market, ensuring each ad speaks directly to the unique needs and aspirations of your target demographic. Through meticulous keyword research, ad design and strategic placements, we ensure your advertising budget is invested wisely, driving tangible ROI and business growth.
Our PPC Advertising Services
Google Ads
Google Ads stands as the titan of online advertising platforms, boasting unparalleled reach and precision targeting. We harness the full spectrum of Google Ads’ capabilities to drive immediate, measurable results and improved ROI for your business.
From the vast Google Search Network to the visually rich Display Network and YouTube, our team crafts campaigns that resonate with your audience, turning curious searchers into loyal customers.
✓ Search Campaigns
✓ Display & Video Ads
✓ Shopping Campaigns
Microsoft (Bing) Ads
While Google dominates the search landscape, Microsoft Ads offers an invaluable avenue to reach a unique, often untapped, segment of the online population.
Utilising the Bing networks, our team creates campaigns that capitalise on lower competition and often lower cost-per-click. With Microsoft Ads, we deliver your message to an audience that’s engaged, receptive, and ready to act.
✓ Bing Search Campaigns
✓ LinkedIn Profile Targeting
✓ Exclusive Audience Reach
What we’ve done so far.
Successful PPC Campaigns
Trusted Companies
Average ROI
Years of Experience
PPC Advertising Process
Campaign Strategy & Goal Setting
Before diving into ads, we define clear objectives. Whether it’s sales, lead generation, or brand visibility, a clear goal ensures a campaign’s direction and success metrics are well-established.
Market & Competitor Analysis
We assess the digital landscape, understanding your industry’s PPC environment and identifying opportunities by analysing competitors’ strategies.
Keyword Research
Harnessing advanced tools, we identify high-intent keywords and phrases. This ensures your ads reach audiences at the precise moment they’re searching for your offerings.
Ad Copywriting & Design
Crafting compelling messages is key. Our team develops ad copies and designs that not only captivate but also drive action, ensuring the best possible click-through rates.
Landing Page Optimisation
The ad’s journey doesn’t end with a click. We optimise landing pages to ensure they’re relevant, engaging, and primed for conversion, offering a seamless experience from ad to action.
Campaign Setup & Targeting
With meticulous attention to detail, we set up your campaigns, ensuring precise targeting based on demographics, geography, behaviors, and more.
Continuous Monitoring & Optimization
PPC isn’t static. We monitor campaign performance in real-time, tweaking and optimising to ensure maximum ROI and adherence to the set goals.
A/B Testing
Variety brings insights. By testing different ad variations, we identify what truly resonates with your audience, refining the copy and design for the best possible results.
Craft Your Digital
Success Story
Read our client’s testimonials that spotlight the results we’ve achieved for them. Their feedback helps keep our unwavering focus on results.
Alana A.
Marketing Manager, Doctor 365
The money we spend on ads finally feels like an investment rather than just a cost.
Adna L.
Owner, M Designs
They made our budget work harder. We’re spending the same amount of money on ads but the returns are much better.
Hayley F.
CEO, Nomad Travel
When we started our cooperation with Beanstalk Digital, we were skeptical as this isn’t the first agency we’ve worked with. But seeing our ad spend translate into these returns has been nothing short of a revelation. These guys truly know how to make every cent count.
Alexandra H.
Owner, Handmade Haven
We’ve seen a huge boost in online sales thanks to the ads that Beanstalk has set up for us.
Penny G.
Owner, Geo Invest
We were lost in the vast world of pay-per-click, with more misses than hits with Google Ads and their automated strategies. Beanstalk Digital not only improved our ad performance but also took the time to educate us on best practices.
Adrian O.
Owner, Babylon Group
I never knew our ads could get this kind of ROI – amazing agency!
Frequently Asked Questions
Find out some of the most commonly asked questions about our PPC advertising process
How quickly can I see results with PPC?
PPC campaigns can deliver immediate traffic once they’re live. However, it often takes a few weeks of optimisation to achieve the desired conversion rates and ROI.
How do you determine the budget for a PPC campaign?
The budget is based on your goals, the competitiveness of keywords, historical data, and the desired volume of traffic. We’ll work together to set a budget that aligns with your objectives.
Can I target specific locations or demographics with my ads?
Yes, PPC platforms like Google Ads and Microsoft Ads allow for granular targeting based on location, demographics, device, and more.
How do you measure the success of a PPC campaign?
Success is measured using various metrics, including ROI, conversion rate, click-through rate (CTR) and quality score. We provide regular reports detailing these metrics and insights.
What's the difference between Google Ads and Microsoft Ads?
While both are PPC platforms, Google Ads is more widespread, targeting Google users. Microsoft Ads targets users on Bing, reaching a different demographic at lower costs.
Do you manage remarketing campaigns?
Yes, we handle remarketing campaigns that target users who’ve previously visited your website, aiming to bring them back for conversion at a much lower cost.
Can I see where my ads are appearing?
Absolutely. We can provide placement reports showing where your Display Network ads appear, ensuring they align with your brand’s values and objectives.
How often will I receive performance reports?
Typically, we provide monthly performance reports, but the frequency can be adjusted based on your preference.
How do you handle negative keywords?
We continuously monitor and refine campaigns, adding negative keywords to prevent your ads from appearing in irrelevant or undesirable searches.
Can I pause or adjust my PPC campaign at any time?
Yes, the flexibility of PPC means campaigns can be paused, adjusted, or scaled based on evolving needs and results.
How do you ensure my ads stay competitive?
We employ continuous monitoring & optimisation, A/B testing, and competitor analysis to adapt and optimise your campaigns for peak performance.
Get in touch
Whatever your question, our team will point you in the right direction.
