Rumco Art Website Development Success Story
About Rumco Art
Rumko Art is a contemporary online gallery showcasing the work of artist Rumyana Kostova. Known for her distinctive style that blends vibrant colours, textured compositions, and evocative themes, Rumko Art offers a range of original artworks and prints to art enthusiasts and collectors.
With a growing reputation and a diverse audience, the need for a professional, aesthetically pleasing online presence became crucial. The goal was to create a website that would reflect the artist’s creative vision while offering a seamless user experience for potential buyers and admirers.
Client Goals
Rumyana required a website that would:
- Present the artist’s portfolio in a visually compelling manner.
- Offer an intuitive e-commerce platform for selling original artworks and prints.
- Build a brand identity that resonates with both seasoned art collectors and new buyers.
- Provide an easy and secure way for visitors to explore, purchase, and engage with the art.
What We Delivered
Elegant Design to Showcase Artwork
Understanding the importance of visual storytelling in art, we designed a minimalist, gallery-style layout. This approach allows Rumyana Kostova’s work to take centre stage, with high-quality images and clean navigation that guides users effortlessly through the collection. The design emphasises simplicity and elegance, reflecting the sophistication of the artworks.
E-Commerce Integration
To support sales, we implemented a secure e-commerce solution with user-friendly functionality. Each artwork has a dedicated page with detailed descriptions, dimensions, and pricing. The checkout process is straightforward, ensuring a hassle-free experience for buyers. Additionally, we integrated multiple payment options, catering to a global audience.
Responsive and Mobile-Friendly Development
Recognising that many users browse on mobile devices, we ensured the website is fully responsive. The seamless mobile experience ensures visitors can explore and purchase art from any device without compromising on quality or functionality.
SEO and Performance Optimisation
To increase visibility and drive traffic, we optimised the website for search engines. This included keyword optimisation, linkbuilding, on-page & technical optimisation to ensure the site ranks well and performs smoothly.
What We Delivered
Elegant Design to Showcase Artwork
Understanding the importance of visual storytelling in art, we designed a minimalist, gallery-style layout. This approach allows Rumyana Kostova’s work to take centre stage, with high-quality images and clean navigation that guides users effortlessly through the collection. The design emphasises simplicity and elegance, reflecting the sophistication of the artworks.
E-Commerce Integration
To support sales, we implemented a secure e-commerce solution with user-friendly functionality. Each artwork has a dedicated page with detailed descriptions, dimensions, and pricing. The checkout process is straightforward, ensuring a hassle-free experience for buyers. Additionally, we integrated multiple payment options, catering to a global audience.
Responsive and Mobile-Friendly Development
Recognising that many users browse on mobile devices, we ensured the website is fully responsive. The seamless mobile experience ensures visitors can explore and purchase art from any device without compromising on quality or functionality.
Blog Section for Community Engagement
To increase visibility and drive traffic, we optimised the website for search engines. This included keyword optimisation, linkbuilding, on-page & technical optimisation to ensure the site ranks well and performs smoothly.
Results
The Rumko Art website is a sophisticated digital platform that effectively represents the artist and her work. Key outcomes include:
- A polished, gallery-style design that elevates the presentation of artworks.
- A secure and intuitive e-commerce system driving online sales and enhancing user trust.
- Positive user feedback on the design and ease of navigation, increasing engagement with the brand.
- The new website led to a 417% revenue growth, a 392% increase in online sales, a 378% improvement in the conversion rate, and a 3m 52s average time on the website.
Rumko Art now has a digital home that showcases the artist’s creative vision, supports her business goals, and connects her with a global audience of art lovers.
The new website beautifully captures my artistic vision while making it easy for visitors to explore and purchase my work. I’m thrilled with the new website!